Notion Product Manager

Customer Journey Mapping for Product Teams

Connect user goals, actions, pain points and opportunities across each stage of the experience.

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$6

Customer Journey Mapping Notion Template

About this template

This Customer Journey Mapping Notion template serves as a guide to visualise and understand the customer's experience with your product or service. It helps identify areas for improvement by focusing on specific user personas, their goals, and the challenges they face during their journey.

  • User Persona: Focuses on a specific user, like Benjamin, a software engineer.

  • User Goal: Outlines what Benjamin aims to achieve, such as finding a tool for team knowledge sharing.

  • Scenario: Describes the context in which Benjamin interacts with your product, like starting a free trial.

  • User Backstory: Documents motivations, goals, and pain points that led Benjamin to this journey.

  • Journey Map: Tabulates stages of Benjamin's journey, capturing his actions, challenges, emotions, and potential solutions.

By using this template, you can gain valuable insights into the customer's journey, which can inform your product development and marketing strategies.

Key features

  • Persona, goal and scenario prompts
  • User-backstory guidance
  • Journey stages and user actions
  • Pain-point and emotion fields
  • Opportunity and solution capture

What's included

  • User-persona section
  • User goal and scenario prompts
  • User-backstory guidance
  • Journey map organised by stages and user actions
  • Prompts for motivations, pain points and requirements

Use cases

  • Customer journey mapping
  • UX discovery
  • persona alignment

Who it’s for

  • Product managers
  • UX/product discovery teams
  • Service designers

Frequently asked questions

Answers to common questions about this template.

Start with a persona, user goal, scenario and backstory before mapping the individual stages.

Each stage can capture the user action, pain points, emotions and opportunities or solutions.

It brings together the persona’s motivations, high-level goals, pain points and requirements so the journey has a clear context.

Ready to use Customer Journey Mapping?

Get this Notion template for $6.

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