Notion Product Manager

Customer Interview Reports for Product Discovery

Turn each customer conversation into organised insights, use cases, findings and follow-up opportunities.

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$6

Customer Interview Report Notion Template

About this template

The Customer Interview Report Notion template is designed to help you translate customer interviews into valuable insights that can inform your business strategy. This template is particularly useful for product managers, customer success teams, and marketing professionals who regularly interact with customers to gather feedback.

  • Date and Interviewers: Records when the interview took place and who conducted it.

  • Customer Info: Captures the customer's name, contact details, and organisation.

  • Key Insights: Lists major takeaways like customer needs or pain points.

  • Background: Provides context about the customer's industry and role.

  • Q&A: Documents the questions asked and the customer's answers.

  • Use Cases: Outlines how the customer uses your product or service.

  • Findings: Highlights issues, insights, and opportunities from the interview.

By using this template, you can systematically capture and organise information from customer interviews, making it easier to derive actionable insights. It's a valuable tool for anyone looking to improve their product or service based on customer feedback.

Key features

  • Interview and customer details
  • Key-insight and background sections
  • Question-and-answer capture
  • Customer use-case documentation
  • Findings with opportunities and linked tickets

What's included

  • Interview details and participants
  • Key-insights summary
  • Customer background section
  • Interview questions and answers
  • Use cases and findings sections

Use cases

  • Customer interviews
  • insight documentation
  • product validation

Who it’s for

  • Product managers
  • UX/product discovery teams
  • Product researchers

Frequently asked questions

Answers to common questions about this template.

Record the customer and interviewer details, the questions and answers, key insights, background and relevant use cases.

Each finding can document an issue, takeaway, opportunity and links to related tickets.

Yes. The background and use-case sections provide context around the interview before findings are summarised.

The team can summarise key insights, retain the interview questions and answers, document customer use cases and turn findings into opportunities or linked follow-up tickets.

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